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Demo drives awareness and sales in a new region, leading to expanded assortment!

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WHAT OUR VENDOR

Wanted

Power of CDS Demos

Expertise on breaking through in a new market

First Super had a range of premium sauces that found great success in Taiwan, but when Costco wanted to launch them in China’s new Costco Warehouses, the company faced a few challenges. First Super had limited knowledge of the market, and Chinese consumers would need to experience the products’ quality firsthand to accept the premium price.

The cds
solution

Building on the success they achieved together in Taiwan, First Super partnered with CDS to launch product demonstrations in the new Costco China Warehouses.

  • CDS helped facilitate international expansion to support Costco aspirations
  • Demos helped create awareness and consideration of the new products
  • Sales success led to increased assortment and expansion across all five China Warehouses

New Region Rollout

Campaign

Days icon

SKU Count Increase

Operational & Logistics Expertise

10.9x

Event Count Increase

10.7x

Unit Growth

The Results

10.9x Event Count Increase

10.7x Unit Growth

SKU Count Increase

We are your one-stop solution to drive sales.

LET US HELP YOUR BRAND. CONTACT US TODAY!

MORE of our CASE STUDIES

In a 3-year period, Bitchin’ Sauce’s total demo sales exploded from $14.5K to $5.8MM

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Demos and coupons increase sales for Ziploc by almost 156%

Demo drives awareness and sales in a new region, leading to expanded assortment!

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Special event + pilot program increases brand awareness and sales across all promotional items.